QR Codes: 45 Ways to Use Them to Market Your Business

QR Codes can be effectively used to market your business and you do not have to be a computer geek or computer engineer to make them work for you. Here are 45 quick ideas you can begin using today to improve customer response and to improve your bottom line.

1--Don't just offer an advertisement at the end of a QR Code, offer real value. It takes a little time for an interested consumer to take out his phone, load the QR Code app, focus on the app and go to the website represented by the QR Code. Once there, the customer needs value to continue.

2--Anything you do with a QR Code website landing page must be optimized for the  smartphone, because that it where they are used. To induce a consumer to a website only to have them download a standard web page that doesn't fit the smartphone screen is leaving money on the table because the consumer will quickly click away.

3--A group called ScanLife did a survey of QR Code users during a recent holiday season and discovered that what drew them to QR Codes and made them scan them were app downloads, discounts, sweepstakes, download contact information, display Yelp reviews or to display a contest entry form.

4--The key areas to place a QR Code is on your business card, company brochure, sales receipts and menus in restaurants.

5--Don't put QR Codes on anything that moves or anything that a consumer moves past quickly like a billboard. Don't put QR Codes online. Don't put QR Codes on your website. What will they scan, your website? They are already there.

6--Don't put QR Codes in emails and expect most people to use them. They would have to download a QR Code scanner app first. It is a waste of time

7--Don't deliver a QR Code to someone's smartphone in an ad. In order to access it, they would need a second phone! Be smart about where and how QR Codes are used

8--A great way to use QR Codes is on printed materials.

9--You can share almost anything with a QR Code including a whole ebook that is accessible through a link.

10--You can use a QR Code to offer directions to your business.

11--Use the QR Code to allow your customers to access replacement parts for a product. 

12--Use QR Codes for installation instructions.

13--Use QR Codes on item price tags to deliver complete information on the product that someone is looking at.

14--Use a QR Code to download a coupon that someone can take to the cash register when they buy a product. Now that's instant gratification.

15--Use QR Codes on invoices that take clients to a payment portal that some might find convenient to use.

16--Place one or more QR Codes on a product shipping slip. One QR Code could take a customer to installation instructions, another to additional products they might like to purchase and a third to a customer survey.

17--If you are using a long, dense URL, don't create a QR Code of it. Instead, go to www.bitly.com, the URL shortener website, and shorten your URL. Then make a QR Code from it.

18--Use a QR Code to allow prospects to reach your enewsletter, read it and subscribe to it.

19--If you are an association or non-profit, place QR Codes on your event fliers asking attendees to sign up now for the next event. Provide a special incentive, only available through the code, to get them to register.

20--Provide a customer-accessible QR Code at your store or place of business to get them to sign up for your enewletter and other material.

21--If you are running a seminar, don't give out copies of your presentation or speech, ask the audience to use the QR Code on the back of your business card that you distributed on all seats. nThat way, you get your contact information where it needs to be and give them a convenient way of receiving your information.

22--Use a QR Code to bring people to your Facebook page. Ask them for a "like."

23--Use a QR Code to encourage customers or prospects to "pin" your products or services on Pinterest. You can link customers to your Pinterest boards.

24--Use a QR Code to bring people to your Twitter account and ask them to follow you on Twitter.

QR Codes: Promote Your Blog

25--Use a QR Code to promote your blog at your place of business. Use the code to promote your blog anywhere you can, perhaps on the back of your business card or brochure.

26--Use QR Codes to generate more donations for your non-profit by including a code on brochures. In the brochure, you can talk about how the funds are used and the urgency to getting in funds in right now.

27--Use QR Codes to promote videos about your business. Let's say you are a ski shop. Have a QR Code well placed that a prospect can click on to learn all about skiing. What an easy way to promote an important video about your business.

28--Use QR Codes to boost your online reputation.  Use a QR Code to ask your most loyal customers to go online to "Yelp" or other sites and share their thoughts about your business.

29--Use QR Codes only where the smartphone user has access to the internet. Forget about airline magazines and subway platforms...there isn't any access.

30--Use a QR Code on the door of your business so that prospects and customers can scan it and take away a file of when you are open, phone number, website URL, etc.

31--If you give away T-shirts, put a QR Code on the shirt to get people to your website.

32--Use a QR Code on any give-away like a keychain. Don't give away things on which a QR Code will not effectively fit, like a pencil or pen.

33--On a restaurant menu and on the check, have a QR Code that leads to a coupon for their next dining experience, freebies and newsletter.

34--Size counts with QR Codes. Don't make them smaller than one inch square.

35--Use QR Codes to capture people's email addresses. Strategically place a QR Code on a brochure, business card or counter offering a a powerful incentive like a 20% off coupon redeemable next week. As they scan the QR Code, have a short form for them to fill out to receive the coupon by email. From there, they can print it out and use. You, on the other hand, have their email!

QR Codes: Test Before Deploying

36--Using a QR Code, thoroughly test it yourself before deploying it. That means looking at in on your smartphone. Is the landing page all it can be?

37--Using a QR Code, always, always track your results. Use Google Analytics to create a customer campaign URL.

38--Use QR Codes on postcard marketing campaigns to deliver all of the information that you want.

39--Add QR Codes to all products in a catalog that then takes the reader to all of the information about the product.

40--Create a mobile survey through a QR Code.

41--Do not promote QR Codes to an audience that does not know how to use them. Some demographics that you work with in your business may not be computer literate.

42--Don't have a QR Code connect to a page that starts playing a video or music without tell users. It is obnoxious.

43--Give away collar tags  and other tags with custom QR Codes. For example, you could offer to create custom tags for pet owners so that pets could be easily returned if lost.

44--If you are hosting a webinar, add a QR Code so that users can receive additional content besides what you are talking about at the seminar.

45--Create a QR Code to a direct link to Instagram.

Click on a QR Code Generator Here to Make Your Own QR Code

To create your own QR Code for your website, or to create a QR Code for a landing page on your website, you need a QR Code generator. There are several excellent services offered here, all free.

1--Click on one of these websites:

2--Enter the full address of your website or a landing page within your website

3--Review your QR Code

4--Download code.

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Definition of the QR Code

Definition QR Code-The QR Code, short for Quick Response Code, consists of square dots arranged in a square grid on a white background. The QR Code can be read by an imaging device, such as an app on your smartphone or a dedicated scanner. The code was first used in the automotive industry in Japan as a readable label to offer details about the car part to which the QR Code was affixed. The QR Code was quickly used for many other purposes. This type of code offers far more storage capacity than the typical UPC barcode that you find on many items in grocery stores, for example. The QR Code is typically used today to bring people to a certain website. Using their smartphone, they focus the phone on the code and go to a website. Marketers say that this little code greatly increases the conversion rate of just lookers into buyers. "The QR Code has huge potential. For example, it could link to an ebook or a 350-page user's manual. By storing the little code in your phone, you could probably link to a library of books.