B2C Definition: It is All About Your Consumer Customer!

B2C definition — the term is short for business to consumer in which services, information or goods flows from business to the consumer. It is different form B2B or business to business where goods and services flows from one business to another. If you are launching a new business, the focus of the business could be B2B or B2C or perhaps both. If you are selling to both, you in all likelihood will need two different marketing plans to capture both parts of the business.