Detail in Business Plan Services and Products of Firm

You need to describe in the business plan services and products of your company. While this might seem like the easiest section with which to deal, it is not; it is one of the trickiest. Once again, it is one of those sections that need to be handled with extreme care.

While it is relatively easy to describe your services and products, you also need to talk about product and/or pricing. Not just the pricing but why you have set the pricing as you have. Was it based on a strategic marketing plan? was the priced picked out of the air because you thought you could make a couple of bucks at this price?

Your business plan readers, particularly the bankers and would-be investors in the crowd, need to understand your business and pricing for your services and products are a big part of that. Keep this section focused and describe how you use your pricing to remain competitive.

If you have brochures, advertising, press releases and pictures, some can be reproduced in this section, all should be added to the Appendix of the business plan.

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