Cheap Business Cards Hurt the Brand if They Look 'Cheap'

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• Cheap business cards. Save money anywhere you can in your business but it you go for less expensive business cards make sure that they do not look cheap; it will hurt your brand. Your business card is a link to the outside world and you want it to say good things about you and your company.
• Card paper.Make a positive statement about yourself and your company when you hand out your business card. Never hand out a cheap business card or one that feels cheap. The paper should not be too thin or have a cheap feel to it. It should not have perforated edges that says that the card was just run through the cheap office printer.
• The logo.The logo should be elegant and the right colors to attract your potential client. A garish logo in the wrong colors sends a message that you are too small to do with. There are so many resources and templates available today that there is no reason to give out an unprofessional looking card.
• Print business cards.Spend the time to create a great card and then print up a set for everyone, but everyone, in the company. These will be scattered far and wide.
• Branding and you business card. The card is one of the first elements to "brand" your company, so take care in creating it. Create a focal point on the card to attract the reader’s eye. That could be the logo or use white space. Carefully design your logo so that it looks good blown up on the sign outside of your office, on your letterhead and greatly reduced on the business card. Use no more than two type fonts on the card or you run the risk of looking like the card was designed by a high school printing class student; pick the right fonts for your business and avoid hard-to-read fonts. Avoid clipart AT ALL COSTS! Clipart are those busy outdated images that you find across the internet, which will say only bad things about your company. Clipart is the fastest way to make that small piece of paper you are handing out into a cheap business card. Don’t use anything less than 100-lb paper stock. In fact, insist on holding the various thicknesses of paper stock in your hands and choose what feels best to you. We bet it will be the heavy, substantial paper stock for your substantial company.

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