Marketing Tips: Learn About Your Industry in Blogs; Create E-Newsletter

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  • A good marketing tips is to take what you learn in the blogs and create your one little email newsletter so that your clients can keep up with the same information. A word of caution…if you read something on a blog that is perhaps controversial or surprising, confirm it from at least two other sources before sending it to your clients. Nothing would be more embarrassing than to send out an email to your client that you must amend or recall later.
  • Keep up on all information about your market. In fact, you have a great, free resource and powerful marketing tip at your fingertips called Google Alerts. Click here and sign up for anything but anything you want to be alerted about as it happens, once a day or once a week. If you are launching a consulting practice where you will consult with building and facilities owners on making structures more energy efficient, Google will send you a basketful of news on the subject that you can pass on to potential clients. If you are in the speedboat business, own a 7/11 store, or are a farmer, there are numerous things you can take advantage of at Google Alerts. In your alerts, don’t forget to cast a net for any kind of market research report on your business that you can use.
  • When you close business with a customer, a good marketing tip is to ask them why they do business with you. You may be surprised and it may not be what you expect but it could be incredibly valuable for you.
  • When you lose a customer, a critical marketing tip is to call them up and ask them why they left. This is a tough call to make, admittedly, but it is a call that you personally must make. It could save business in the future and there is a chance that you could win them back. A security company installed a system and kept the client and collected a monitoring fee for many years. One day the company got a letter from the client terminating the arrangement. The owner got on the phone to discover that his service person in the area had been called no less than three times for service. His response to the customer was “If I treated all of my customers the way I treated you, I would be out of business. Would you let me personally come over and resolve the problem?” The customer agreed and the contract continued. The service person did not. The owner of the company brought in a consultant to revamp the entire customer service call procedure so such a thing would never happen again.
  • Constantly look for new markets. Think about new markets every day. Think about how you can apply your product or service in a different way than has been done before. Get in that mindset so that your subconscious is always on the prowl for new ideas. Constantly be on the lookout for new marketing tips and ideas as well.
  • Offer a new version of your product that is new and improved, cheaper, smaller, less noisy, more energy efficient, more green, less polluting, simpler to use, comes with a better warranty, is so good it never needs service, won’t lose its value, etc.
  • Come up with new ideas for servicing your products. How can you improve your customer experience when it comes to service?
  • Have a friend call your business to see how they are treated. Was it a good experience? Was your friend helped? Would he do business with your company again? Did he feel that people cared about his problem? Did people try to be helpful? If not, improve what needs to be improved, even if it means firing someone. We have all had the experience of calling a company with a killer receptionist answering the telephone who is hostile and could not care less. After all you do to build your business, that person could singlehandedly bring you down.
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