Create Opt Email Marketing List; then Handle with Care!
are the steps for developing a good opt email marketing list or opt-in list.
- Create a landing page. Before you begin nurturing
your email list, you have to get people to sign up to our list. The best way to do that is to create a landing page. Perhaps you might offer your website or store
visitors a free ebook for signing up.
- Determine who you want on your email list. Your first response might be "everyone" because you never know who will buy your XYZ product. In this case, you might
consider creating a segmented email list, perhaps a list of so called "tire-kickers" who
have never bought anything from you and your return buyers, a quite valuable list. Those return buyers
are golden and they deserve your utmost respect, time and care. Let’s say that
you own a ski shop and you yourself are an avid skier. You sell a lot of
products through your brick and mortar store and also through your website. You have
people signing up for your email newsletter continuously. For the tire-kickers you
will want to communicate with them about your product line and perhaps the
benefits of using certain products. For your special list, you may detail for
them the pros and cons of the most technologically advanced ski boots that you
yourself have tested on the slopes as well as gotten feedback from five of your
best customers who also bought the boots and tested them. This is great stuff
to communicate to your repeat customers. This is real insider information. As we mention on the Vertical Email Marketing page, you are not merely selling product to these people; you are solving problems. That puts you in a whole different category.
obsessively on these customers. Solve their problems, give them the best
intelligence you have on products and places to ski.
extreme care with communicating with your top client list. Handle with care;
handle this yourself or if you hire a copywriter, CHECK ALL OF THE COPY ALL OF
THE TIME. The last thing you want is for your list to get an email with some
silly niche keywords thrown in helter-skelter. Keep to a bare minimum the number of people who have access to this list.
- ADSC!!!--Always Deliver Strong Content. Don’t worry so much about an elegantly designed email marketing
piece or newsletter. When was the last
time you opened a newsletter that asked you whether or not you wanted to
download photos and other materials when all you wanted was to catch up on the
first three or four paragraphs—the content; the latest trends...the great, new ski boots.
sure what you have is worth selling to your repeat buyer list. For your general
email list, an email detailing the latest products, specials or coupons might
be fine. When you are commicating with your special list, have something
special to say. Always remember: with this list, you are no longer selling products or services
to them, you are the trusted adviser selling solutions. So have solutions to